You may know the quote by Sun Tzu in the Art of War: “Victorious warriors win first and then go to war, while defeated warriors go to war first and then seek to win”.
Is your strategy up in the air? Do you have a strategy at all? Strategic planning is not an annual event where the bar tab exceeds the monthly payroll – it is winning before you go to war. And to be able to do this, you need a grounded strategy. One that is thought through well, based on solid research and analysis. One that you can implement practically and works for you and your company.
Where is your strategy?
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